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Archive for October, 2011

Emails are an integral part of everyones online life. Without it, there is no way people can log in to any site (regardless of purpose) which makes guarding the account a very important concern for any internet user.

Emails are as ubiquitous as any common household item. In fact they are a necessity because it is practically impossible to do anything on the internet, where an ever-increasing amount of business is being conducted. Without one, you cannot log in to your Facebook account, comment on a message board, share a YouTube clip, chat on Skype, MSN, or Yahoo Messenger, pay bills, check bank statements, shop on Amazon for something to give your loved one for their birthday, apply for a visa in order to enter another country, or keep tabs with what is happening at your work place. It is because of this why spammers, scammers, and other unscrupulous elements that make a living over the internet focus a lot of their phishing efforts on individual e-mail accounts.

The methods for doing this are very diverse and they are always coming out with new ways to steal personal data or con other people off their money, and this is what is driving the boom of the online security business. Included are those that have specialties in email filtering services for inbound mails, and even outbound mails.

Inbound email filtering is a form of anti-spam programming that scans emails to ensure that your emails are free of viruses, worms, malicious file attachments, and other junk mails that can infect your inbox. The companies that offer these types of services are constantly monitoring and updating their software 24/7 to ensure that their effectiveness is as close to perfect as possible and have technical assistance on standby. However, there are still some errors. Noted among them is the false positive return when threats are detected in messages that do not really have that. Another is that some email filtering software can be incompatible with some email servers and may cause bugs and other problems.

Outbound email filtering on the other hand is designed to protect against spammers, especially those who use open relays in a given computer network to send spam, which in turn can bog down the specific computer network and server, hence disrupting email communications in general. It can also help thwart email attacks about to leave a given network and also reduce chances for legal liabilities in mails that include risky language depending on the business you run. Outbound email filtering also capitalizes on domain and IP restrictions, and user authentication to prevent spam. Such software can also block the delivery of large, malicious files, as well as prevent file formats that are in violation of a specific clients guidelines for their network.
Emails will be here to stay. They already found their purpose in our world, and the mere fact that every type of online account would require email addresses in order to register, or use them, only serves to reinforce its usefulness to internet users (and the general public) worldwide. As long as emails have that degree of importance to people, spammers, scammers, and other criminal elements will always try new ways to phish and con others for a quick buck through that medium. This only makes having email filtering services even more important. While it is admirable for email providers to continue working on improving their anti-spam filters, it is often not enough to protect your computer and personal data so please take a look at installing this kind of software so you can have a peace of mind when using your account.

When you start looking for the wedding dresses or even the wedding cakes, you can realize that there is something to consider. It can be so emotional, so keep your head cold can be difficult. However, you should be rational enough and have experience of shopping; you’ve always wanted to remember these things. This advice is of course of crucial importance in many areas of life, including the choice of wedding dress. First, know what you need about the dress and it will be great if it is suit the wedding venues too. Even if you only have a handful of generals on the issue, such as belts, the flatter you, what really makes the difference. You can remove the clothing will not be good now to save time. He also knows that his personality.

If you are shy and reserved, with a spectacular dress with feathers on the run, you probably feel uncomfortable. Similarly, brides keep choking modest dresses in bold, simple wedding. Many brides find it helpful to take pictures of types of clothes they like and do not like to bring. It also helps to save time, believing that the clothes are not for you or your style. For some of you may not be a problem. You can use of terms such as length of life in the fall of the empire’s Cathedral and hat, but for those of you who are not familiar with the terms of dress, you should use what you are comfortable with.

What To Keep In Mind When Sending Your Resume Via Email

I’m sure you’re already thinking of uploading your resume to the popular job websites, but what about when contacting employers via email? There’s a certain etiquette that should be established when contacting employers via email, and this article will shed some light on the subject.

Each employer has their different rules as far as how they want you to submit your resume, so chances are, you will have to have a few different versions of your resume during your job hunt. One particular form of resume that you should have is the one where you transmit via email in a text file.

If you’ve created your resume in Microsoft Word and an employer wants it in a text file, here are a few simple steps you can take to convert your MS Word resume into a text file:

1) Go to “File” and click on “Save As”

2) Rename your file

3) Click on the “save as type” box underneath, and select “Plain Text”

4) Save the file

After you’ve done this, you will want to review the file. Some editing may be necessary but rest assured all information will remain intact. You will want to make sure that the spaces, bullet points, and tabs have transferred over, and that all spacing is correct.

After you’ve done all of this, it’s time to go and send your email. If you’re employer wants you to email your resume in the body of your email, then you should make sure that your email program is already in the text format. If it isn’t, switch it over from HTML to text format.

When pasting your resume, use a basic font style such as Arial – font size 10. You never want to copy and paste, and then submit your resume. You should check over everything to make sure everything is the way you want it to be. Believe it not, some people will just copy and paste and send it off, which is a big no-no.

Don’t bold anything. Keep your entire resume simple since you have no idea what kind of email program your employer is using.

Now if your employer ask you to send your text resume as an attachment, then a whole different kind of etiquette will need to be used. You will want to include a cover letter with your resume also when sending as an attachment. In your cover letter, you will want to include the address of your employer – which can be found in the job listing or on the company’s website.

And even if you copy and paste your resume into the email, you should still include a brief cover letter to kind of “introduce” yourself to your employer.

As a final tip, before send your resume off, try sending it to yourself to see how it will look. You want to make sure that your resume looks exactly the way you want it to look, so you should send it to some friends or family members first and ask them to forward it back to you to see how it looks.

This will be the best way to tell if your resume is getting to your employer the way that you want it to, so practice is important. Keep these tips in mind when sending your resume by email.

ABOUT THE AUTHOR: Adrian Hargray is the owner of the Instant-Downloadz.com website where he shows you resume writing tips you can use to land the job of your dreams. To learn more, visit the following website for more details: http://www.instant-downloadz.com/impressiveresumes.html

How would you like to:
Increase your website traffic
Make your messages global
Increase and build your brand awareness
Strengthen your online visibility
Reach new audiences
Encourage repeat purchases
Up sell to your clients
Who, in their right mind, would say “NO”? Every point is a vital element resulting in the expansion of your bottom line. Every marketer knows the more people who receive your email, the greater the chance they will click on the link that takes them to your website, where they can see your product information and special offers.
One of the fastest ways of generating traffic is the use of viral email marketing. Viral email marketing takes email marketing to the next level. By integrating social media into your campaigns, you give your recipients a fast and simple way to automatically upload your campaign to their social media sites, send your campaign to their friends, family, and colleagues, all accomplished within seconds. This assures you that your marketing message will be in front of as many people as possible within the shortest amount of time.
Viral email marketing is a great way to promote and market your products and services. Creating email marketing campaigns offering discounts, specials, and coupons, can easily reach thousands of recipients through viral marketing. Does it get any better than this?

google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;

Viral Marketing Etiquette
There are several points to cover when creating a viral marketing campaign:
Forwarding your email campaigns. Remind your users to forward your email campaigns discreetly. If you are offering rewards and incentives to those who forward your email to interested recipients, you don’t want those results to have negative consequences. Forwarding too many emails, that are not wanted, constitutes spam.
Make sure your call to action is clear and your recipients understand what they are to do and what they will receive upon completion.
Do not exaggerate your offers or rewards. Make sure it’s clear and easy for recipients of your viral email marketing campaign to meet your campaign goals. Stand behind your promises.
Be consistent. Keep your logo and brand parallel to the website they will be visiting once they hit that call to action. You don’t want them to think it is an affiliate marketing campaign pushing them to buy or sign up at a different company website.
Include a text version of all your email campaigns where HTML formats may be disabled. Pretty graphics will not shine in a text version showing large blank spaces where your graphics should be.
Measure all your viral activity. As with any marketing campaign, you need to track the results while optimizing performance. This is necessary. Savvy email marketers know the importance when evaluating their data. Metrics are important to any future successful campaign when analyzing, click-through, and conversion rates. Metrics alert a marketer to which offers and customers drive the highest ROI.
Never consider a referral to be a new opt-in. When a customer refers a friend, colleague or family, they are not an opt-in. Be careful. A name and email address given to you by someone else should not be used unless the individual in question, requests future correspondence directly.
Assuccessful as email marketing is, with it comes a great deal of responsibility and integrity.The Internet has made it very easy to reach thousands of people. So, with that in mind, a marketer’s job is to ensure, that their email campaign is sent to a receptive – NOT captive audience.

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Preheaders are a powerful marketing tool. They can influence your email marketing campaigns, as they increase your click through rates, which is every email marketer’s main goal. With some understanding, creativity, and ingenuity, you just may find yourself using them in your next email campaign.What is an email preheader?A preheader is usually a brief line or two of content, placed on the top of an email, newsletter, online publication, or website. When preheaders are used on a website, they are placed on top of a particular graphic, such as a logo, emblem, or brand name symbol. Usually, it is the very first thing that an email subscriber sees and notices. In many instances, aside from the subject line, it is the only text displayed in an email’s preview pane. With that said, you can easily see its power and potential.There are two primary ways in which email marketers use preheaders. They are used as the call to action or as an additional text tease snippet. As you can see by the example below, this simple, but highly effective preheader is being used as a call to action.More and more email marketers are utilizing preheaders. As with any email marketing campaign, there are so many different strategies when looking to target a specific market. However, there are general foundational principles that will work for all.

google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;

Maintain relevancy and clarity. Never overdo your preheaders. Keep them short. Do not use them as an additional paragraph for your content. A good preheader is emphasizing a promotion, sale, or an important announcement. Employ them to amplify your message with a link to your website for further reading. Like an arrow, they need to hit the mark quickly.Why are preheaders successful? A picture stays in the recipient’s mind. This snippet builds interest and curiosity. You are giving enough information while making it worthwhile to find out more. A preheader cuts right to the chase. It is not wasting your recipient’s time with too many words and graphics. A preheader puts the value right up front. You know what the offer is without having to read any further.Use preheaders to: Announce a special sale with a link to your landing page. Link to an online version of your e-mail. Ask subscribers to add your e-mail address to their address book and white lists Deliver a dynamic one-line summary of your content to provoke their curiosity to read further. Remind your subscribers why they are getting this email and who it is from. Provide coupon information for a promotion. Inform subscribers of a time-limited sale.Do not forget to test your preheadersCreating the right preheader is important. As with any email marketing campaign, testing is the only way to be sure you have your target’s interest. As you would do with any A/B testing, create a few preheaders, sending different ones to a segmented group on your list. Track the results, gathering your click-through rate stats. By doing this, you can see which one gets the best results.Every part of your email marketing campaign needs to be optimized and tested. Using preheaders shows us that the top portion of our campaigns can really have a powerful impact on our click through rates, resulting in higher ROI returns. Every portion of your email campaign is a valuable piece of real estate. Build wisely.

In life, it is the moral responsibility for the elder to teach the younger, or for the experienced to teach the inexperienced. In internet life, the same moral responsibility applies in regards to correct use of email.

One large difference is that, in internet life, it is very often the younger who are the experienced. The current waves of growth in internet usage, the new users, are largely from the older generations.

Accordingly, it becomes the responsibility of the experienced users to educate and train newer users in the correct usage of email. One simple way of imparting this education to lesser experienced internet users is to politely refer them to this article.

The internet life carries it’s own versions of courtesy, privacy and security issues that all users need to know. Hence a new word has entered the vocabulary – Netiquette. (Internet etiquette.)

For example:

# In internet and email culture, ALL CAPITALS IS AKIN TO SHOUTING and is universally seen as rude and impolite.

# New email users often forget to include a brief “Subject” line on their emails, or do not understand the importance of it. Ordinary postal service “snail-mail” does not ordinarily require a heading about the contents of the letter on the outside of the envelope – though most posted periodicals and many commercial accounts nowadays do identify the contents or level of importance on the outside of the envelope. Email, however, operates very differently from snail-mail. Never omit a subject line, and keep your subject line brief and relevant. Without a subject line, your email will probably be seen as yet another junk email and be deleted unread by the intended recipient. More commonly, it may not even reach the recipient at all. Many ISPs filter suspicious looking emails and delete them without delivery. A blank subject line to an email filter is like waving a red rag in front of a bull.

# Never send emails to people you do not know without their express permission. Only send email to people who you know, or who have clearly indicated that they want to receive correspondence from you. Violation of this act of Netiquette can land you in all sorts of trouble. You will be labelled as a spammer. In some states or countries, you risk being charged with criminal or cival violations of the law for sending unsolicited email. Even in countries or states where there is no specific law prohibiting unsolicited email, it is regarded as bad manners and offensive. If you check with your ISP, you will almost always find that they reserve the right to terminate your internet connection if they receive complaints about you for sending unsolicited email.

# Even when sending email to people that you do know, only send them what they are likely to want. Not everyone you know wants jokes or other “chain email” forwarded to them. Not everyone shares your sense of humour or has the time while connected at work to be reading frivolous emails. If you like forwarding jokes or other “chain emails” to your friends, check with them first to be sure they are happy to receive them.

# Think before you type. Type, then think again. Unlike face-to-face or voice-to-voice communications, the easily and quickly typed email can all too easily be a source for expressing your feelings in the bluntest of ways. Similarly, the hastily written word may lack feelings and not express the emotions that can be sensed with eye contact or voice modulation in other forms of communications. It is too easy to forget that there is a human at the other end – not just a computer. You can very easily damage your own reputation and destroy friendships with thoughtless emails. Once an email is sent, you cannot retrieve it. The damage is done.

While to the experienced user all of the above is simply common sense, as the old saying goes “Common sense is not really all that common.” These basics are not innate within the human sole. Newcomers need to be taught.

When to use To:, CC: or BCC:

Another vital area of appropriate email usage goes beyond merely being courteous in your communications – the correct use of To: or CC: or BCC when adding recipients to the email your are sending.

All popular email software and all web-email accounts give you a choice of these three different ways to add a recipient for your email. (Sometimes you might need to check your software menu and enable BCC as a visible option. It is not a visible option by default in all email software, unfortunately.) Your choice has vital privacy and security implications, so it is important to know which to use and when. While “To:” is self explanatory, a brief definition and history of CC: and BCC: will help you understand their correct usage.

CC: is a term from old fashioned typists. It stands for “Carbon Copy”. In days of old, prior to photocopiers or word processors with laser printers, copies of letters were made by inserting two sheets of typing with a sheet of carbon paper in between into the typewriter. When a secretary typed a letter that was meant for one person though another person (other other people) was to receive a copy, and the first person was to be informed that a copy was being sent to another person, the typist would add a line under the signature at the end of the letter, along the lines of:

CC: Joe Bloggs;
Jane Smith.

This convention alerted to direct recipient to the fact that the letter had also been sent to other specific people.

If you did not want the direct recipient to know that copies were sent to other people, you’d simply not include a CC: line at the end of the letter.

BCC: stands for “Blind Carbon Copy”. It is the electronic equivalent of sending a letter to multiple people without a CC: line. It means that people receive the email without any trace of who else is also receiving it being revealed.

Given those definitions, there are simple guidelines as to when you should use To:, CC: or BCC: in the emails that you send:

# If your email is being sent to just one person or email address, place it in the “To:” section.

# If your email is being sent to more than one recipient and all the recipients truly need to know who else is receiving it, put all the addresses in the CC: section.

# If your email is being sent to more than one recipient but there is no urgent reason for all the recipients to know the names and email addresses of everyone else to whom it is being sent, put all the addresses in the BCC: section.

(Some email software requires at least one address to be placed in the To: section. If yours insists on this when you are trying to send a CC or BCC email, put your own email address in the To: section.)

Understanding these basic principles of email usage has many benefits. It preserves the privacy of your contacts. It prevents lists of names and email addresses being sent to strangers when someone you send an email then forwards it to others. It helps to prevent viruses, worms and trojans being accidentally spread by your friends with out-of-date antivirus programs.

Most of all, it shows the people with whom you communicate that you are sensible and responsible in your online behaviour. It shows that you take their privacy and security seriously. It builds trust in your communications.

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Tune Up Your Email Newsletter To Be Compliant With Anti-spam Filters

In this article well continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters. Anti-spam filters catch every incoming email before it is delivered into the inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign “spam points” to it based on certain criteria: words, phrases, or even colors.

Depending on what these filters find or dont find in the message, points are added to or taken away from a scoring system. If the message score is 5.0 or higher, the filters add the *SPAM* word to the subject line of the message and the email is redirected to a bulk or junk mailbox. The lesser the score the better.

So, one of the main concerns when writing an email newsletter is to ensure that it is structured in a way that will allow it pass this test. Ill go to the point and give you a few tips you may follow:

1) Check what you put in the subject line

The subject line is one area of your e-mail that is carefully examined. For example, if you type a recipients name in the message subject like To: [recipients name], your message will get 2.86 points because of this. If there is a lot of white space in the subject line, the email gets 2.64 points added to the score. The word FREE written in caps weighs additional 1.10 points.

If you put a date into the subject line, you can take off 0.48 points. And you can take one full point off if your subject contains a newsletter header!

2) Keep your message size from 20K to 50K

The size of the message does matter for anti-spam filters. The majority of spam emails are less than 20K. So, you can actually get 0.71 taken from your score if your message in within the 20K to 50K range.

3) Be wise with CAPS

If you use too many capital letters in your message, youll get 0.21 points added to your score. So, use them wisely!

4) Use full hyperlinks

If you use a hyperlink in your email, make sure you put the http:// at the beginning. A spam filter will add 1.28 points to your emails if you dont!

5) Be restrained with colors

Different colors do matter too. Blue adds 0.21 points, red 0.33 points, and Magenta 0.44. The background color other than white adds 0.317 points to the message score. The Black is optimum as it wont add or take any points off.

6) Be a welcome guest

Send your recipients an e-mail after they have opted in at you site, and have them confirm that yes, you have permission to send the newsletters to them. This will help in the case if you need to prove you are not spamming, and that people want to receive the emails from you.

Have your recipients add you to their address books or white lists and your messages wont have to pass through anti-spam filters.

7) Beware of Blacklists!

Blacklists are databases of known spammers that ISPs regularly check. You may be added to a blacklist without you knowing it if one of your recipients clicks on the this is spam button. If you are blacklisted, contact the server provider immediately.
Test your message

Use a spam checker to test your message before you send it out to the world. A message content checker can help locate potential problems prior to distribution. It runs your receiver and sender addresses, subject line, and message content past a collection of rules. It then reports the result and tells you whether your message is likely to be filtered. Most checkers suggest a score of 5.0 will get your email sent to the spam scrap heap. One of our favorite free checkers is the Lyris’ Content Checker. Lyris ContentChecker filters your message through several hundred Spam Assassin tests to determine if it has characteristics typical of unsolicited “spam” mail. Just fill in the blanks, including your email text or the full HTML coding, and submit it. You’ll get an instant score on the next screen and a more detailed report by return email. This report highlights the factors used to evaluate your message, and may help you to make further improvements to it.

9) Dont use the spammers e-mail software

Anti-spam filtering systems are aware of some of the favorite email programs that professional spammers use and they add on as many as 3 points if you send the messages with those program. Be sure to check the ISPs hit list to see what email software are on it. Remember that the anti-spam filters are not perfect and they often happen to be over protective. They can give the false negatives and false positives results after the message analysis. A false negative is when a pure spam email gets through the filter, and a false positive is when a legitimate email ends in the junk box flagged as spam.

Around 150 companies now offer spam filtering software. The number of anti-spam techniques is growing and anti-spam technology is getting smarter too. For example, some servers (challenge systems) send an email back to the original sender and require a reply before they forward the email to the recipient. The idea behind this is that only a human can reply to a request for specific information. America Online recently announced a new spam filter that can actually learn the preferences of each of their subscribers.