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Archive for March, 2011

Spam is here to stay. And whether you like it or not, you have to face spam squarely and do your share in mitigating its negative effects. Although spam can be a source of information, spam is taken negatively because it is unsolicited. Who would ever want to receive bulk of emails containing product advertisements and easy get rich-schemes information? Spam can slow down your servers bandwidth and can be a form of spy ware designed to steal confidential information from your computer.

One way to deal with spam or unsolicited emails is thru email filters or email filtering spam. Basically email filtering is a process which acts as a shield to inbound and even existing emails. Your emails should be screened out not only to unclog your email box and your mail server from spam but also to address possible threats of viruses and even spyware that may encroach into your computer and later hamper your productivity.

Email filtering spam can be classified into integrated, stand alone and online. All of these email filtering spam categories share one common objective geared towards ridding out spam and even viruses. They only differ on how email filtering process is employed and undertaken.

Email filtering spam under the integrated category is the most common among the three categories. Such email filtering spam integrates email filter as a feature of your existing email software. With this feature, you can mark emails as spam or not spam or you can bounce the email back to sender. Most integrated email filtering spam tools automatically segregate and place suspected spam into a folder for deletion or retention. Examples of integrated email filters are Spambully and Spam Inspector.

The stand alone email filtering spam is not a common email filter. However, it is as useful as the rest of commonly used email filtering spam. This is in the form of a separate application installed on your PC. One major advantage of using this email filtering spam is that it checks emails on the mail server before they are downloaded. The only drawback is that it requires technical configuration which may not be an easy task for a non technical user. One popular example of standalone email filter is MailwasherPro.

The third email filtering spam category is called online. Online spam filters are two types. One type is for commercial use while the second type is for home use. For the business type, this online email filtering spam directly deletes spam from the mail server without even reaching the recipients. On the other hand for the home use type, emails sent require authentication from the sender. Authentication failure means non acceptance of inbound email to users inbox. Typical examples of business type and home use type are iHate and Spam Arrest respectively.

The email filtering spam tools presented above are available options in addressing spam. Still the effectiveness of any of the email spam filters above lies on how you optimally use these tools. Joining e-groups and forums on email filtering spam could provide you invaluable information and help you deal with spam better.

Email Extractor 14 (EE14 or EX14) is a convenient, affordable automated spider software program that searches the World Wide Web to find email addresses of your potential customers. Email marketing depends on reliable data, like email addresses, to function properly. EX14 accelerates the accuracy and efficiency of the email address collection process.

Email harvesting is a great way to increase your customer base, allowing you to quickly accumulate email address of potential customers. EX14 goes onto online searches engines (like Google, MSN and Yahoo) looking for websites matching your designated criteria in order to find potential clients who will be interested in your products or services. Use the search results to create email marketing contact and distribution lists for marketing leads.

Don’t waste time with slow, arduous, manual attempts at finding emails that, oftentimes, lead to results that are completely useless. Use the advanced features of EX14 to increase your email marketing immediately. Quickly reach large numbers of potential clients from the Internet with the spider Email Extractor 14 today, so you can increase your business profits tomorrow.

Save valuable time by automating your search for emails with Email Extractor 14. The software searches and lists emails (removing duplicates), faster than any human can. Don’t waste marketing time with and resources searching, typing, copying, pasting and editing; just set the search criteria for the email addresses you are interested in and run EX14. Redeploy your data entry, marketing and advertising staff to other more value added activities.

The EX14 provides email addresses that are easy to export to other applications. This automated spider email search program can run in the background, while you perform other tasks. Your marketing campaigns will have higher success rates due to the more valuable emails you will collect with the Email Extractor 14. Try out this powerful email harvester to increase your marketing reach.

The Email Extractor 14 uses common display features and an intuitive user interface display. EE14 uses common scrolling bars for viewing the lists on the display screen. This email spider software is user friendly. Simply determine which criteria you are interested in for your search by entering the data into menu options in the left-hand column. Your search results will be displayed in the right-hand column.

Three search criteria options are available: “Extract by Search”, “Extract from website” or “Extract from file”. The “Extract by Search” tab allows for using keywords to target a specific consumer audience. The EX14 software will search on the World Wide Web for sites with high page ranks for the selected keywords. If you think a specific website has potential clients, use the “Extract from website” tab for harvesting emails. Of if someone sent you a file with emails included, you can use the “Extract from file” tab to find consumer emails. Just like a video cassette recorder, you can use the “Start” “Pause” and “Stop All” buttons for managing the email keyword searches.

Fine tune these email search options using elements in the Options Menu, which are found just below the Search Menu on the left-hand side. This lists the “Keywords in Queue” and “Complete Keywords”. Other buttons allow you to “Add more …” “Delete” or “Save as …”.

The next menu down is the Overview Menu – “Pages in queue”, “Complete Pages”, “Emails Extracted”, “Keyword” and “Complete Keyword” details which are automatically updated as the software searches for emails. The bottommost entry in the left-hand column displays the Destination website for the Email Extraction.

Email Extractor 14 displays the emails found matching your set criteria as a list in the “Results” tab in the upper-right hand corner. This list has separate columns for the “Email” name, “From URL” address and “Keyword” match. The number of “Emails Found” is tallied while you wait for the results. EX14 saves you valuable time by eliminating duplicate emails automatically.

Another tab, called “Filters”, allows you to use advanced filter options to avoid bad matches – emails which contain certain designated words, file extensions or orginate from banned websites.

A button marked, “Save Emails” is directly below the Results list. An “Info” box displays options for this feature that include “From URL”, “Using Keyword” or “Email Address”. The “Pages in Queue” data is displayed below this Info box.

Email Extractor 14 is easy-to-use, allowing you quick results after a fast download. It has higher processing speeds than other email harvesters, boasting of rates reaching more than thousands of emails per minute. Don’t worry about freezing; this spider software has plenty of power to complete the search on time.

Find what you need efficiently and rapidly with the award-winning spider Email Extractor 14. This is a fast application that finds your emails quickly. Catch the most relevant emails from the web with the Email Extractor14 software.

Download your free trial version of EX14 today and get started on improving your venture immediately. Check out these valuable features free of charge. This allows you to consider whether you want to make a small investment in the paid version. The paid version activates a couple more potent options for a small fee – Save option, licence key for multiple computers and lifetime software upgrades.

We provide customer support 24/7 to help you unlock these potent email extraction features.

Increase your sales with a modest investment in the Email Extractor 14, which is light years ahead of the arcane random manual searches.

Discover online customers you have been missing with manual email harvesting. Don’t delay, grab your Email Extractor 14 today by visiting our website at “http://www.emailextractor14.com”. Increase your sales tomorrow.

There are usually many positives and negatives when it comes to creating email messages that convert. In contrast to the kind of email messages you normally send to your close friends, co-workers and business associates, high converting emails are not usually addressed to an individual that you know personally.
So it is important that your messages truly represent your product and service, while catching the attention of your recipient. That is not an easy task. It cannot be taken lightly. The key element to effective product sales conversion is building a relevant business presentation to the consumer. This is just as true over the Internet, within your email marketing campaigns, as it is in any other sales environment.
Here are several proven strategies you can use to make the purchasing experience more relevant to your consumers’ demands, making the purchasing procedures less complicated, while eliminating and removing the roadblocks along the purchasing path. Whether your shoppers are newcomers or longtime customers, these techniques will make it easier to convert a greater portion of their browsing sessions straight into sales.
Email Campaign Strategies for 2011
Potential customers tend to be more informed these days because of the expanding accessibility to information and facts. Email marketers are now expected to perform far more, while providing evidence of their expertise by how quickly and effectively they can produce tangible results, for their client’s bottom line. When putting together an email marketing strategy, cultivating and preserving significant customer relationships will be the focus and lifeline of one’s company’s reputation over the web.
So it is important that your messages represent your product and service, while catching the attention of your recipient. That is not an easy task. It cannot be taken lightly. The key to effective product sales conversion is building a relevant business presentation to the consumer. This is just as true over the Internet, within your email marketing campaigns, as it is in any other sales environment. Here are some points to consider:

google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;

Attention Grabbing Headlines
Your headline is what attracts someone’s attention to your marketing campaign message. It is their early introduction to your company, giving them an immediate first impression. If you fail to get their attention, you’ve probably lost the sale. So, it is important to create persuasive headlines.
What is your Engagement Strategy?
Listening to your subscribers is showing them you care and respect their communications and comments. By being attentive to what they are saying, will enable you to accurately provide intelligent dialogue and feedback. Taking this a step further, you will know what they are looking for and what they consider to be a valuable product or service. Keep an open dialogue. You never know the positive viral conversation that may follow.
Social Media Marketing an Essential part of your Marketing Mix
When you want to establish your presence, there is no greater medium than Social Media. Social Media heightens your marketing strategies. Social media will never interfere with any other marketing methods you plan to use, when focusing on gaining higher website traffic. Social Media complements your brand; it is an ideal fit and integral part of all your email marketing campaigns. Every campaign should have the ability to go viral. With the right email campaign software, you can insert a Social Media button, allowing your subscribers to automatically share and forward your campaigns to their colleagues, family, and friends. By doing this, you will now be able to reach an unlimited number of subscribers, way beyond your opt-in lists and leads.
Test and Analyze the Results
According to a recent email metrics survey published by Marketing Sherpa “Click through rate (92%) is still the top tracked email metric measured by organizations, followed closely by Open rate (90%) and Delivery rate (81%).”
“In 2011 email marketers should strive to gain a better understanding of what happens after the click,” said Mr. Sagala.” It is nice to know that someone clicked on a link in your email but the real value is understanding if your email campaigns are driving the results you want and if they are allowing you to meet your goals. In order to do this you have to measure what happens after the click.”
Market Individuals Not Ideas
It is so easy to forget that we are marketing people. Digital communications tend to make us a bit distant from our subscribers, prospects, and customers. Keeping up-to-date demographics and behavioral stats will help you focus on the appropriate content and products you are targeting. Encouraging feedback from your subscribers will give you an accurate temperature of how your campaigns are doing. Individuals are not ideas. Their lives and their needs change constantly. Keep a live and continuing dialogue with all you hope to do business with. Being in the forefront of their minds, also means, they are in the forefront of yours.

Many factors can impact a campaign’s click-through rate (CTR). Reviewing what they are, while incorporating the right tactics, enhancing your campaign’s performance resulting in success. A question that is commonly asked is whether there is an average email click-through rate. Marketers know the importance of email click-through rates (CTR) when raising their ROI by increasing their conversions.

According to eMarketer: “Email open rates and click through rate have both declined over recent month as reported by eMarketer (Avg. Open rate is 11.2% while Avg. CTR is 1.6%).” Are there ways to beat the percentages? Yes, however, every email marketing campaign is unique, therefore no single rule or formula can be applied when determining the successful of your click-through rate percentages. Click-through rates are based on several factors, some of which are listed below:

Not Using the Double Opt-in: The double opt-in method obtains consent from subscribers when they sign up for your email communications. Many people hit the sign-up button by mistake, and when the communication comes to their inbox, they delete it or hit spam. Sending them a double opt-in prompts them to confirm twice, guaranteeing that they want to receive your email campaigns.

Poorly Written Subject Lines: Email subject lines need to be catchy while still representing your message. Subject lines need to grab attention quickly, while remaining genuine to your content.

Design and Layout: It is essential to remain true to your brand, while building trust and loyalty with the message you are communicating. Your email campaign design should remain authenticate to your brand and voice. As your company grows and changes, your image must continue to reflect those changes. Maybe it is time to rethink your design.

Links: Test all your links in your email campaign before sending them out. One of the easiest ways to lose subscribers to your enewsletters is through broken or invalid links. It is not professional and leaves a bad impression.

Give a Reason to Click: Create a sense of urgency as a catalyst for action. Include snippets of interesting content that end on a targeted landing page, offering a promotion, discount, or free download of something they will find valuable. The better the proposition, the greater the response.

Content Strategy: Very few people read all their email in the preview pane. Many do not bother scrolling through your entire newsletter to see whats in it. So, keep your most persuasive part of your message, or call to action in the beginning of your message. The average recipient takes just a few seconds when deciding between hitting save or hitting trash.

Embedding Video Links: When your message is persuasive, relevant, and valuable to the viewer, videos have the ability to grab recipients beyond the capacity of text and images. Videos let you make a visual presentation to your customers. Your video becomes a powerful marketing tool causing your email marketing campaign to go viral, while increasing your subscribers.

A/B Split Testing
Tracking your email campaigns are crucial. Real-time analysis leads the way to increased sales, decreased bounces, while increasing your ROI. Taking the time to test your campaigns will optimize your campaigns, serving to strengthen their effectiveness. A/B Split Testing is one of the most widely used and precise tests when checking your recipients behavior. Split testing is where you change areas of the same campaign, sending each change to half your address lists, allowing you to measure and compare the results. This pretest reveals what works before sending the finalized email campaign out to your complete list of recipients.

Nobody likes SPAM! Well except for the SPAM filter programmer oops, i take that back, not even the SPAM filter programmer likes SPAM. It is messy, pops up images at inappropriate times and can open a back-door larger than the ST Louis arch into your computer.

Reading email can be a bit like having sex. You must protect yourself because the other person will not do it for you. With that said here is the basics of how POP email gets passed around

The Sender writes an email and addresses it to you, say daniel@moranit.com and hits send. The senders email program goes out to the internet and finds the server in-charge of the email for moranit.com and gives it the senders email.

The Receiving Server identifies the new email as their responsibility because of the @moranit.com portion and then looks at the front portion and places the email into daniels box.

The Receiver then opens their email program and it talks to their pre-set email Receiving Server. The receivers email program asks for all of the email it has collected since the last time it was asked.

This process can be added to include SPAM filtering at several points.
1. The Receiving server can refuse to accept the email based on who is sending it.
2. The Receivers email program can examine the email it receives and deletes/filters out the messages identified as SPAM.

Your Internet Service Provider (ISP) is responsible for the SPAM filtering feature on the Receiving server. While you are responsible for the SPAM filtering software on your computer.

One exception is true however, if you are using one of the thousands of WEBMAIL applications to access your email. If you are then the only protection you are receiving is via the ISPs SPAM filter.

Ok, now that Ive gotten that part out of the way lets talk about how to help.
SPAM filtering has multiple parts.
The first is what is called a WHITELIST. This is where all the people contained within this list are considered good people, thus may receive email from them without question.
The second is what we call a BLACKLIST. The people on this list are the bad ones those identified as having sent SPAM, or do not want to receive email from that person.
Both lists can be added to and removed from manually or automatically thru the use of filtering.

The SPAM filtering software also has algorithms that identify email as SPAM depending on certain criteria. One way is if the email contains certain key words or phrases. Another way is by comparing the email to a list of previously identified SPAM messages.

There are ways to enhance the filtering ability of your SPAM filter software.
1. Add all of the people you definitely want to receive email from to your contact or WHITELIST (also known as SAFELIST).
2. Every time you receive email from someone you dont want, be sure to mark them as SPAM. This will add them to the BLACKLIST.
3. Check your SPAM folder regularly for good emails that were accidentally caught by the filter. Do this about once or twice a week.

These are the three steps I live by for my own SPAM filtering attempts. If you have any additional questions, leave a comment and I’ll be glad to assist!

EMAIL ALIASES AND MAILBOXES

From shopndrop.com

EMAIL ALIASES AND MAILBOXES ARE NOT INTERCHANGEABLE. USING A MAILBOX
SIMPLY TO FORWARD EMAIL COULD BE SEVERELY LIMITING YOUR EMAIL
FLEXIBILITY.

Whether you’re setting up a website or an ISP email account, it’s
important to know the functional differences between email aliases and
mailboxes. They are not interchangeable, and using a mailbox simply to
forward email could be severely limiting your email flexibility.

First, it would help to note the difference between a POP (Post Office
Protocol) account and an SMTP (Simple Mail Transfer Protocol) account.
Although the ability to send and receive email comes with most email
accounts, receiving email is normally accomplished through a POP
(input) account, while sending email is an “SMTP” (output) feature.

Mailboxes and email aliases deal with the POP (receiving) aspect of
your email. A POP account is essentially a mailbox. As the term mailbox
implies, it’s like a real-life mail box, a place to receive your mail
(a major difference being that email travels at the speed of light
while regular mail sometimes never sees the light of day.) Once in your
mailbox, email just sits there until you “retrieve” it. (Some services
allow mailboxes to be forwarded, but then you’d need another mailbox to
receive the email in.)

This is where setting up your “email client” (Outlook, Netscape email,
Eudora, etc.) comes in. By setting up the mail-server, ID and password
parameters, you tell the program where to retrieve your email from.
Many email clients even give you the option to “leave email on server
after retrieval.” This means that you can retrieve your email (with the
“leave email …” option on) on your laptop, when you’re away from
home, for example, then later, when you get home, retrieve the same
email messages on your desktop (where you might want to keep a more
permanent record of your email).

Once you retrieve email with the “leave email…” option off (perhaps
on your desktop, in the above example), the same email messages are no
longer available for retrieval — they have been deleted from the
server.

Email aliases are a different animal. Let’s say you have a website
mysite.com and you’ve set up a mailbox “mybox” — so your email address
is now mybox@mysite.com. Now you decide that your cousin, who works for
you, also needs an email address. So you set up an email ALIAS
mycousin@mysite.com. (If the only reason you hired him is to make your
aunt in Wisconsin happy, you might give him an email address like
myauntscousin@mysite.com.)

This email alias, mycousin@mysite.com, MUST be forwarded to a mailbox,
or another alias which eventually goes to a mailbox. This is because
aliases do not have a “box” of their own for email to accumulate in –
they are simply forwarding tools.

As a result, if mycousin@mysite.com were forwarded to mybox@mysite.com,
when you retrieve your email for mybox@mysite.com you will
automatically also get the email for mycousin@mysite.com. Using this
approach, you can have many aliases forwarded to one mailbox.

Why, then, you might ask, would anyone ever need more than one mailbox? Good question. (Why didn’t I think of that?)

One reason might be, let’s say your aunt from Wisconsin comes to work
for you and you want to give her the email address myaunt@mysite.com.
(If the only reason you’re hiring her is because your cousin can’t live
without her, you might want to give her the email address
whatapain@mysite.com.) If you make her email address an alias (as
opposed to a mailbox), then every time you retrieve your email from
mybox@mysite.com, you’ll also get her email, which was sent to
myaunt@mysite.com. What’s worse, if you give her access to the mailbox
so she can retrieve her own email, she’ll also see your email.
Technically, there’s nothing wrong with this. But from a family
relations standpoint, this may lead to “technical difficulties” of
another kind.

So, you make myaunt@mysite.com a mailbox, not an alias. (The menu
options for setting up aliases and mailboxes can vary from one service
to another, so I won’t get into that.) Now she can retrieve her email
directly from myaunt@mysite.com and you can still retrieve your email
from mybox@mysite.com, and neither one of you would see nor interfere
with the other one’s email. This would probably be the best solution –
because the last thing you want is to find out that your aunt is not
really your aunt, your cousin is not really your cousin, and that you
were adopted, and you’re not even you. This can’t be good for business.

Email accounts given to you by an ISP (like Earthlink, Verizon, etc.)
are usually much simpler in construction and less flexible. In a simple
setup, you might get one mailbox with several aliases that
automatically get forwarded to the mailbox. If this is good enough for
you, there’s no need to mess with your website’s email features. One
serious downside to this is if you change ISPs, you’ll have to give
people your new email addresses. While if you use domain-based email
addresses and then change your web hosting company, presumably your
domain name will go with you and your old email addresses will remain
valid.

The only question remaining now is, if you change your ISP, you change
your hosting company, and you change your business location, do your
aunt and cousin come with you? Even tech support can’t answer this
question.

by Josh Green

From shopndrop.com

Online memberships and subscriptions usually require email address validation in order to work. People who are joining this and that site; subscribing to this and that site may find that task of validating emails repetitive, dull and even annoying. However, it must be noted that a well maintained and a validated email can keep other more serious problems at bay. Things like closing of account, termination of membership, hacking of information and the like is at low percentage for a validated email as compared to an invalidated one.

Signing up is arduous enough as you need to type information such as your name, date of birth, gender and the like. Add the never ending deciphering of the Captcha code thus by the time the email address validation task comes one, one is too tired and too annoyed to open the email address that they used in signing up and the simple task of clicking the link in the confirmation email sent by the site is the last thing that you want to do.

While email address validation may be the last step in getting a registration done, it certainly is not the least important. Fact of the matter is, skipping this part means all your efforts in registering will be put to waste as you can not have access to the site that you want to access. Validating your email address means avoiding future inconveniences and it is definitely worth every effort and times, after all it just takes 5 seconds or less to do this.

In a world where identity theft is as common as traffic signs, it is important to go out of your way in securing ones important access to various websites. Considering the fact that email addresses serve as a passport into the cyber world, it is very important to have it sealed, checked and most of all, validated.

Spammers are getting more and more sophisticated every day. Some of the spam you receive can be quite obvious (unwanted Viagra ads, for example), but others can be camouflaged so well that you will undoubtedly fall for them. Most email services come with pre-installed spam or bulk mail filters, which scan your inbox for possible malware and remove it, putting it into a separate folder. Those filters are not perfect and often make mistakes, mistaking an important email for spam. They can also deposit a spam email mistakenly into your inbox. There are also numerous types of spam filtering software available on the market, ranging in price from $19.95 to about $40. When choosing such software, you have to remember that not every brand will be compatible with your email service and not every type of software will fit your needs. According to online security experts, when choosing a spam filter, one should consider its feature set what tools and capabilities the software has, its ease of use, the difficulty/ease of installation and setup, stability and customization. Clearly, one should also consider if the software is compatible with the configuration of ones operating system. Spam filtering software, such as SpamEater Pro or iHateSpam, can indeed be effective in catching spam and distributing it into categories, but it does not fully protect you from those cyber criminals who try hard to get to you. A certain percentage of spam could, eventually, end up in your inbox and get opened accidentally, infecting your computer and making you wish you chose something other than a spam filter to protect yourself. Now you do have such a choice.

Logaway.com is an innovative internet surfing tool which operates with the highest level of security on the web. Using the NSA-created encryption, Logaway offers you a degree of protection previously unseen. One username and one password allow you to have access to all your favorite sites through a highly customizable start page. You no longer need to worry about remembering multiple passwords or filtering spam from your inbox. Logaway keeps spammers in check and brings the best possible internet browsing experience to you.

The most important component of almost any successful online marketing campaign is marketing through email. Keep reading to learn how better subject lines can work to improve the open rate for your email marketing campaigns.

1. Include a specific number in your subject line to increase the response. Numbers always seem to stand out and make people interested in looking at them. This is because people want to know the particulars. These days, they want to see items that can be measured. So including a number in your subject line will make them want to open your email and read. For example, if you have an article that is about five tips for yoga, you should place the number 5 in the subject line instead of the word five. This can be used for almost all types of subjects. Another good reason for it being a subject line is because it is self explanatory. It tells your reader what they are going to get before they open the email. So try it, but don’t overdo it.

2. Don’t us capital letters throughout your subject line, and also avoid capitalizing the first letter of each word in your subject line. The reason for this is that you don’t want your readers to confuse you as a spammer. There are many times your audience won’t even receive notice about this email because their email programs filter it out and send it spam. What you can do is, just capitalize the first letter of the first word of the subject line, this is enough. Some marketers skip all caps in the subject line and still succeed. Many people finding all capital letters, in particular, to be rude. You don’t want to do anything in your subject line that appears unprofessional. You have to maintain even the smallest of things.

3. Try to insert some kind of identifier at the start of the subject line. This is because you want your readers to know that this email is being sent by your. It also lets them know the topic of the email. This is very useful when you email a series, like you are following up. You can have the “identifier” followed by part 1, part 2, and so on. Also, put in your business name so that your email will be known by your prospects. After all, you don’ want to lose your email to the others when your customers are waiting for it.

A subject line may be one of the most critical components of an email marketing campaign.

Email marketing is without a doubt one of the strongest marketing tools out there. Whether large or small, well-informed email marketers are tapping into this unbelievable growing resource. For those of who are not using email marketing, listed below are some compelling reasons to consider when looking for another positive strategy to add to your marketing mix.Email Marketing Builds LeadsWhy is email marketing so highly effective? Email enables you to send thousands of direct messages with the click of a mouse. Within seconds, your email travels on the Internet throughout the globe, unhindered by distance and time. With this cost-effective, lightning fast method, you stay in constant contact with your entire database of clients, prospects, and leads, preserving and building long-lasting relationships, while increasing your business overtime.Email Marketing Really WorksDirect TargetingTargeting the right prospects with the right message and product is highly effective. With email marketing campaigns, you may break down your lists by demographics and previously recorded behavioral data. Each campaign can be directed to educate, with valuable marketing tips, while others receive special offers and product information. Building relationships based on loyalty, relevance, and trust, results in repeat sales and cross selling.Call to ActionDirecting your shoppers to your website or specific landing page is where it begins. With the right message and website page reflecting that message, your brand, and personal voice, you can grow your sales, while obtaining their updated email addresses and personal information.The Email Marketing Advantage: Email Campaigns: Enhance sales Generate repeat sales Enable cross selling Create up selling Facilitate valuable feedback from prospects and clientsMeasuring your ResultsEmail marketing results are highly measurable. Why is this so important? How can you manage and adapt your future campaigns if you do not have your campaign results to work with? Email campaigns are not subjective. Your opinions may be relevant, but they are relevant only to you. How others perceive your offers, information, and call to action, is another story. Once you hit that send button, the work just begins. With the right email marketing software, you can record and track: # of emails delivered/non-deliverable # of emails opened/unopened # of emails trashed # of open clicks # of opt-ins/opt-outs # of conversions clicked through to salesHTML Email Marketing CampaignsHTML email campaigns are another proven marketing vehicle when looking to build leads and grow your bottom line. If you are an established online business, or you are now thinking of creating one, direct email newsletter marketing can help. With the right email marketing software, you can easily pick a professional, pre-optimized template design, which will make a great first impression from the start. Appearance always matters, whether right or wrong. Your company is sized up within seconds, from just one glance at a design or color.
Creating an email marketing newsletter campaign establishes relationships with your clients and prospects. They are a limitless resource of possibilities, limited only to your creativity and imagination.All of us are overwhelmed with advertising. So why not use your newsletter campaigns to offer: Real life testimonials Money saving tips Updates on your product or service niche A feedback form asking for their comments and ideasRespect your Clients by Heeding Their Suggestion: Give people a nice surprise. Implement their valuable suggestions. Most people distrust those in sales and marketing. What a refreshing change for them to see your actually value their opinions.Email Marketing Main Points1. Making that Personal Connection. Capturing your prospect’s attention is an essential first step. Your email campaign leads someone to either join your newsletter, download a demo, or clicking through to a sale. In essence, you are using your campaigns to motivate to a desired action, always resulting in a further purchase or future communication.2. Nurturing Relationships The long and winding road to success. Creating loyalty and trust, where none exists, sounds like a job for Superman. Unfortunately, there is no quick fix, or magical formula, that will ever take the place of good old-fashioned hard work and research. Finding out what your clients and prospects want and giving it to them may sound like a simple answer, but it is not. You need to see what your competitors are talking about, research the social media sites with your specific keywords and phrases, getting the most recent chatter that you will need to help implement a relevant and valuable email marketing campaign.3. Trust Takes Time. Build and They will come. Building trust cannot be overemphasized. It remains and continues to be a major key ingredient when looking to establish long lasting customer relationships. When sending out promotional emails, you are sending out a bit of yourself. A promotional email does not automatically create trust. When a prospect decides to take a chance on your product or service, what they experience in that process, can be the sole dividing factor. How they are treated, how quickly their questions are answered, and the quality of service and feedback they receive, will result in a positive or negative conclusion, in their minds.If your call to action is to acquire email opt-ins to your newsletter, then you want to make sure you do not use their emails to bombard them with offers and sales. Do not use their trust to send your prospects gimmicks and hype. That will lead you down a path towards the label of spamming. You rarely get a second chance to make a good first impression. Send them a thank you with a gift. Everyone loves a valuable tip, especially in a bad economy.Whatever email marketing strategy or vehicle you use, remember this one important rule. Never promise more than you deliver and always stand by your word. You have worked so hard to gain their trust, which can easily be lost overnight. If possible, give more than they expected. Create a positive viral campaign with your integrity and honesty. That is a time-honored principle by anyone’s standards.