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Archive for February, 2011

A recent study has shown that more people than ever are sourcing news from the internet rather than traditional mediums such as local TV, newspapers and radio. It’s no secret that more and more people are using the internet – for both surfing and for setting up online companies – so any prospective business person needs to make their company stand out from the crowd.

The same mantra should apply if you’re a tech company, a scarf seller or a bulk email marketing company.

A well-developed email marketing strategy is needed to improve and dramatically increase the effectiveness of an individual or company’s internet presence. A leading marketing website has suggested that bulk email marketing has become the preferred method of communication in today’s online marketplace, and was also one of the leading sectors for new investment in digital media during the final quarter of last year.

Prospect mailer, prospect finders, auto responders and other characteristics of bulk email marketing software are now all considered essential in this field.

If you’re a punter looking for a trusted email marketing company, then the International Journalism Review recommends choosing a company with a history of online presence and a verified reputation.

For marketing professionals, a few recommendations and reviews go a very long way in solidifying your company’s online base and stature. If people aren’t recommending your company, then you aren’t going to get any clients. It’s that simple.

It is possible to use email marketing to attract potential new customers with minimal expense. The Direct Marketing Association notes that email performs better than any other forms of promotion.

Basically, for businesses – if you’re not researching customer presence – both existing and potential customers – then you are going to lose clients to your rivals; and for consumers – the demand for bulk email marketing has quadrupled in the last year, so make sure you’re ahead of the game.

Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds. With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history.Choosing the Right Email Marketing Campaign SoftwareWith the right email software campaign, you can easily manage your email campaigns from start to finish. Email campaign software enables you to: Choose from thousands of professionally developed corporate email templates Track your campaigns in real time Set up a multitude of autoresponders for different purposes and time intervals Launch A/B Split Testing with report comparisons Supervise bounce management Create segmented demographics and email lists Automatically integrate social media marketing in every email marketing campaignWhat are your Objectives and Goals?Create an email template with a design that reflects your corporate brand image: With template designs, you will have hundreds of templates to choose from, pre-optimized and ready to send. Write content that is sharp and precise, with a distinct and clearly defined call to action. However, before you execute your first campaign, you need to decide what your primary focus and message will be. What are you trying to accomplish with this campaign? Are you creating more website traffic, or announcing a new product or service? Do you want to get more feedback from your clients and prospects? Knowing your objectives will help you strengthen the right messages reflecting those goals.Building your Email Mailing ListsVery few prospects will give out their email addresses without getting something in return. Make it worth their while:1. Offer a free e-report, a free software download, or online course on a subject of interest.2. Have a promotional sale on your website asking for the email address to enter the contest, making sure it is a double opt-in.3. Upgrading a new product or discontinuing an old one how about a closeout sale?4. Add a contact information form on your website requiring their email, name, and phone number.5. Hit the road. Go to networking events in your market niche and collect business cards.Recording and Measuring the ResultsYou cannot measure what you do not monitor. Tracking live campaigns is the most accurate way to test their effectiveness. When you send out a campaign using email software, you will receive the following metric reports: A/B split testing and report comparisons Google analytics integration # of click-throughs # of bounces # of undeliverables # of opt-ins/# of opt-outs # of conversions # of unsubscribesTracking email campaigns gives the marketer the advantage to adjust, adapt, and change their email marketing campaigns “on the fly,” as they monitor behavioral patterns in their clients and prospects.The ultimate goal of every email marketing campaign is to increase a company’s revenue. Reaching these goal means, you need to employ an MLM mix, which uses all the marketing techniques needed when reaching your target audience. Creating campaigns that accurately hit the mark you are targeting are the result of a marketer who is wisely optimizing their demographics and campaign stats to their greatest advantage.In today’s highly competitive global market, no stone should go unturned; every creative idea and strategy counts. Providing good customer service, accompanied by a valuable product, gives the marketer the edge they are looking for, when standing out and being noticed.

Internet marketing is everywhere. There isn’t one industry, large or small, which cannot benefit from marketing to an increasing and unending global marketplace. Reaching out to customers and clients, while creating your brand awareness, has never been easier which is why restaurant owners have quickly joined the game. If you are a restaurant owner, this is the perfect opportunity to increase your sales while building a loyal clientele.What can Email Marketing do for your Restaurant? Sending emails that tell your customers of new menu items, coupon specials or special events keeps your restaurant in front of their minds and their stomachs! Customer testimonials help build your business reputation, while creating a valuable viral campaign. Sending out customer feedback forms gives your clients a chance to share their views, comments, and observations. This is an ideal way to find out what your clients want, which in turn, creates repeat business. Increasing website traffic. If you have a website, include that in your email marketing campaigns. Directing your clients to your website, gives you another large area of marketing to your target clients, while increasing a new segment of interested prospects. Use your website to display your special dishes. Offer some free recipes. Everyone but everyone loves a good meal.Building your Opt-in Email ListAs your customers arrive simply ask them to drop off their business cards or email address. Let them know you want to keep them informed of any specials, promotions, or discounts that you may offer during the week. When you send out your email marketing campaign, don’t forget to include an unsubscribe option. Don’t hold them captive if they want to opt-out. Don’t forget to include a forward in your campaigns. Using that option, your campaign not only builds a list of loyal clients, but at the same time, your clients will be able to send those campaigns easily to their friends, family and colleagues, as well.Planning your Email Marketing CampaignsWhat are your objectives? Successful campaigns are built on planning and research. What type of communications do you want to send to your customers? What kind of dialogue do you want to begin? As the restaurant owner, you need to know why you are sending out a campaign and what specific goals you hope to gain. Are you promoting a new cuisine, announcing the addition of a new chef, creating more repeat business, or advertising a special dinner wine? Having a set purpose of desired outcomes, helps you obtain the results you need.

google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;

How many is too many? You must determine the frequency of your email marketing campaigns. Frequency normally will depend on your personal needs and concepts. Frequency ranges from weekly – to bimonthly. Savvy marketers let their clients set the frequency range, because frequency is very subjective.Know your Clients: Ask for customer feedback. Stay on the same page with your customers. Knowing what they want takes out any unnecessary guesswork, while leading to another successful email strategy.Track your e-campaigns: Obtain live behavioral stats. Tracking and analyzing your campaigns is the only way to know how your campaigns are performing. Tracking your data enables you to see if your emails were delivered, opened, and if your clients clicked through to your call to action. Analyzing these campaigns will teach you about your customers’ habits and patterns.Adding the Social Media Ingredient to your Email Marketing RecipeBlog on your Website: Invite your customers to share their thoughts and opinions on your blog. Read what they are writing about. Bring your personality into the discussion. Social media is growing because people want to know you.Create your own brand ambassadors: Restaurants always have “regulars”, those people that come in consistently during the week. Let them spread the good news via Facebook, Myspace, and Twitter.Sign up with the local restaurant search engines: Yelp.com, Urbanspoon.com, and TripAdvisor.com Don’t hide – be found.Email marketers are always open to new and creative ways when looking to grow and diversify their client base. This is an essential key ingredient for any email campaign. An email marketing campaign is the perfect vehicle when looking to produce greater sales, while creating an interest and desire in your product or service. So, would why would anyone invest their time creating a dynamic campaign, if they there were no recipients wanting to read it? What a rhetorical question. No one would ever plan to do that, but that is exactly what happens when you don’t build your email database lists based upon permission.Permission Based Email WorksPermission based email marketing is a best practice that enables companies to take advantage of a solid, cost-effective proven marketing strategy, when looking to building a larger market segment while building and sustaining consumer trust. The payback is well worth it. In a report posted by Forrester Research, consumers open two-thirds of the email messages they have opted into.When used properly, email marketing can be an exceptionally compelling and persuasive marketing method. It’s a channel that makes it possible for a buyer and seller to openly and freely correspond with one another, building a sound and steady relationship founded on relevance, value, and trust. When handled incorrectly, email marketing can be damaging to your brand identity. Sending unsolicited email can cause you to be identified as a spammer, causing loss of recipients, your reputation, and possibly your ISP provider. A company’s reputation once lost is not easily won back.What is Permission Based (Opt-In) Email?Permission-based email marketing is the exact opposite of a spammer. The significant difference, of course, is that the emails sent have been requested. Sending permission based emails increase sales, helping to strengthen the relationships you have already nurtured and developed with your clients and subscribers. Permission based email turn curiosity into clients, and clients into repeat buyers. Using email marketing software will automatically guide your email campaign in the right direction. With permission based email marketing software, create flawless newsletters and email campaigns. Our software will automatically manage: subscribes, unsubscribes, and bounces. With autoresponders, you can control the type and frequency of every email campaign you are planning to send as well as thanking your prospects and clients for signing up, automatically. How are your campaigns doing? You cannot manage what you cannot track. Tracking real-time behavioral patterns is essential. Building successful campaigns rely solely on accurate and dependable tracking reports. With advanced tracking reports, you can adapt and adjust your offers, tactics and strategies, automatically boosting sales and profitability. Creating a call to action that leads your recipients to a sign up page on your website or specific squeeze page, is a great way to increase your permission based opt-in list. Make your form simple, clear, and easy to read. Be Real – Be Relevant. Nothing but nothing takes the place of relevant content. Quality is always greater than quantity. Your message should get to the point quickly. Whether sending out announcements, promotions, sales, and testimonials, make sure you are not overwhelming them with graphics and unnecessary hype-filled chatter.

We generally follow many tips and guidelines to improve our online business condition, more specifically to spread our business by driving more traffic to our website using various online marketing strategies. Email marketing has its own magical appeal among these strategies, and it has proved as an effective marketing policy for building a list.

First of all, a question comes to our mind that what does this Email marketing mean? Basically, Email marketing, serves as a policy for driving clients to the website and selling the products to them or servicing them. A common strategy is to rent or buy any email list, which is very expensive and its not the right strategy always.

Email marketing is always effective in building a list as it is provided so many facilities for link building, but its effectiveness depends on some important tips those are described here:

Generally, people dont provide their mail address to your website easily as its a serious security issue. However, it could be a great strategy to present them something like free eBook, software, informative newsletter etc. for in return of giving their address.

Make your form the application attractive to the people and put it in the right position, not it any corner where it is tough to find it. Your prime aim is to attract or invite the people to fill up the form because people will not take the initiative to send you mail for subscribing. Make the overall process very easy, so that the people dont feel during the subscription process.

Security is always a great issue here as the people dont know you, and they are not familiar with your security policy. So, they feel afraid of your site and your goal would be overcome this problem by assuring them about security strategy.

Dont become very aggressive and dont force the viewers to sign up in your site and give their mail address. Always be gentle in requesting and collect only that information that you actually need.

There are several strategies to build a list but among them, Email marketing has made its own place for its effectiveness. So, try this for building a list.

Major Sample of Your Target Market
Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.
Whatever the reason an email group had for establishing itself, what’s important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!
Unified Response
Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.
If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!
Variety
As we’ve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won’ find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information they’ve provided for their group and you’ll know whether they’re likely to be interested in your blog or not.
How to Tap on Email Groups
Now that you’re aware of the importance of email groups, here are a few tips to effectively promote your blog through them.
Join the Group
Your messages will be welcomed more warmly if you join their group first. To do so, you’ll usually need a valid email address, pass their security test, and maybe explain your reason for joining.
While it’s always good to be candid, it wouldn’t hurt to mention any other reason you may have besides wanting a chance to promote your blog. If you’re stuck for a reason, try thinking of yourself as an ordinary member instead. Think of the benefits you’ll enjoy from joining the group and make sure to mention that.
Know the rules
Every email group has rules for members to follow. Make sure you learn these carefully so that you avoid unknowingly violating any of their rules. Abiding by them as you start posting your messages to the group is sure to endear yourself to other members as well.
Introduce yourself
Before posting any message, it’s important to introduce yourself to other members. Remember to thank them for letting you join their group and take the time to get to know them as well. Introducing yourself is a great way to direct the conversation to your blog and from there, you’ll able to start on your marketing plan.
Return the favor
Last but not the least, remember to return the favor. If the email groups you’ve joined are working hard to promote your blog, you should return the favor and promote them as well. Doing that is good karma, and that’s never bad for your business!

Email marketing has the immense capability to generate revenue in leaps and bounds; the excellent thing is that email marketing can be integrated into any form of internet marketing. Just like any good internet marketing, email marketing comes with these in-built features:
It is possible to track everything You can define the ROI With better implementation, any other medium would be kicked out of service.

For email marketing, the fact that ROI kicks the butt of other online marketing medium is better news.
Looking to grow ROI and revenue from your email campaigns? Have a look at these highly effective steps you need to follow:
Get your landing page optimized. Dont be satisfied until you attain 30% conversion rate for your landing page. Also, your click-through rate as well as calls to action for conversions should be optimized. You should endeavor to ascertain the conversions percentage generated by featuring an an image-link in your email campaigns for every call to action. Subsequently, place them in the topmost click-through rate locations and get familiar with the phrase as well as layout that generate the real thing. Take steps to grow the email database leads. An excellent way is to generate leads from every touch point that you have with potential clients and existing clients. Also, engage in vigorous search engine optimization, online PR, pay-per-click as well as social media campaigns; the whole essence is to ensure that you generate revenue on every lead; in addition, you will get future marketing email addresses. Meet your subscribers need in all possible ways use mobile email messaging. Your email messages should feature particular capabilities to offer a mobile email message to a recipient, including a mobile landing page. However, it all depends on whether they are using desktop application or mobile device. Incorporate social media. In a situation where a very loyal product following accompanies your products, the exceptionality of your product will be sufficient for your mobile messages to spread across social networks such as Facebook. Otherwise, ensure that the content of your message is remarkable so that it can benefit your audience. Alternatively, you can make the message very entertaining, so that people would be quick and excited to share the message. As soon as you are done, go ahead and make Share and Like calls to action as part of your email. Subsequently, you ought to get revenue from social networks as well. Incorporate SMS. The read rate of SMS is almost 100 percent. The good part is that the spam part of SMS is just 5 percent. So, send only valuable info occasionally, this way, you will achieve huge reach and substantial response from the recipient of your message.

If you adhere to these steps, you will have a rapidly growing substantial revenue from email marketing.

Many people will tell you that the one essential in email marketing is to concentrate on building your email list. These people speak the truth. It is a shame that most will not tell you how.

It is not that complicated and there are some basic methods that give excellent returns. However, you must realise that it is on-going. These procedures are not a one-off. If you want to succeed in email marketing then you must always have systems in place to capture new subscribers. And they must succeed.

Current customers who are not already on you email lists should be targeted. They are satisfied customers so will be receptive to a way in which they can save money. A common device is the follow-up email.

Once they have had the product for a certain period, say a printer when they might need replacement cartridges, send an email to their purchasing department asking if they have had any problems. Include subtly a suggestion they subscribe to your email list, and mention they could save money on consumables.

People are more willing to subscribe to newsletters than email marketing but they will accept that there is a cost to such valuable information. So click-throughs and advertising for subscribers can be more overt without irritating them into cancelling their subscription.

The company website is often seen solely as a way of selling products to casual visitors. However, your search engine optimisation will be directing those whom you want to become email list subscribers to your website. Every page should have some method of encouraging them to click through to, perhaps, a landing page that is dedicated to the advantage to those who click the box.

Find out the most popular pages on your site that are not dedicated to selling, perhaps the FAQ page or maybe the series of how-to articles that have become well-known in the business. Not only should you carry display adverts on these articles but also include links to the email list landing page or at the very least your newsletter.

Everyone who buys a product, receives your newsletter or visits your website should be seen as a potential recruit to your email marketing.

Isn’t it amazing how many people are concerned about you on the Internet?

You create a new email address and in no time at all, perfect strangers are suddenly very concerned about you having the best credit card, the best home loan, and especially the best “bedroom performance” possible. All of these “kind” people are sending you email every day in order to be sure you are up to date with the latest in electronics, the prettiest of Russian mail-order brides, and the most “exciting” websites you could ever want to visit.

We have all been a victim of it. This thing called “email spam.” Unsolicited emails that clog your inbasket and make it very hard for you to find the emails that you actually care about. Congress has finally made some attempt to control spam, but there are still far too many loopholes for the unscrupulous to dive through in order to assault your inbox with junk email.

There are various tools you can use to try to cut down on the amount of spam that reaches you. If your email software allows for it, you can use a spam filter as well as a black list or white list. Unfortunately, each of these tools has their own drawbacks.

One of the best ways to deal with spam email is to avoid the online behaviors that cause your email address to be picked up by spammers and added to their lists. What follows is a set of rules to help reduce the chances that your inbox will fall prey to a spammer’s unwanted attentions:

Rule #1: Never allow your email address to be displayed on a website. This means that if you are active in online forums, or if you maintain your own website, or are involved in any other online activity where you might possibly post your email address, it is best to use a modified email address that a human would understand but a computer program might not. For example, instead of posting “myaddress@gmail.com”, you could post “myaddressDeleteThis@gmail.com”. A human reader will know to remove the letters “DeleteThis” but a computer program designed to harvest email addresses from web pages would find it much more difficult. However, be warned that spammers are using other tricks these days that make even this technique not as safe as it used to be.

Rule #2: When you receive spam email, NEVER click on the line that says something like “click here to be removed from our list.” In some emails, clicking such a line will in fact remove you from their list. Unfortunately, in other emails clicking on that link tells the spammer that your email address is “valid” (because someone clicked on the link). The spammer may or may not take your name off of their list, but what they WILL do is turn around and sell your email address to other spammers. Because they now have verification that the email address is a good one (because you clicked on the link), your email address brings them more money when they sell it.

Rule #3: Set up a “junk email” account and use it when you make one-time purchases or any other time a website that you must use requires an email address. Most internet service providers give you the option of creating multiple email addresses. If yours does not, you can always create a “throw away” email address on Gmail, Yahoo, or any of a number of other free email services. Once you have this account set up, always use this email address when you need to supply an email address to a company or website that you do not expect to visit more than once. This goes doubly true for taking advantage of “free offers” online that first require you to enter your email address. Many of these “free” online offers are getting paid through the selling of your email address!

Rule #4: Avoid becoming part of those large chains of emails that get forwarded to tons of people. You know the kind. Someone gets a funny story, a spiritual thought, or some other interesting bit of news and then forwards it to everyone in their address book. The problem is that every time someone forwards such an email, all of the email addresses belonging to the other people “in the chain” also get transmitted with the message (unless the sender is savvy enough to remove them…which most people are not). All it then takes is for a spammer to get a hold of any ONE of these messages (which is now serving as a traveling email address collector) and suddenly you are on a spammer’s list again. If you ever have an email that you wish to send to lots of people in your address book, do them all a favor and do not expose their email address to the spammers as well. Address the email TO YOURSELF, and then include all of the desired recipients on the “bcc” line (the “blind carbon copy” line). Doing so will allow you to send a “mass email” without exposing anyone else’s email address (because “bcc” email addresses are not included as part of the message, which is not the case if you “cc” the recipients or put them on the “to” line).

Rule #5: Never give your email address to anyone who does not need it. I cannot count the number of times this has happened to me. You are in a “brick and mortar” store and a clerk casually asks for your email address as if it is required to complete the transaction. If it is a store I know and trust and I actually want to receive emails from them, I might give them my email address. More often, however, I tell them “you do not need that information to complete the transaction.” This rule leads to a very good rule to follow in all of your life’s dealings: NEVER GIVE PERSONAL INFORMATION OUT TO PEOPLE WHO DO NOT NEED IT!

These are just a few behaviors that can help you avoid getting your email address on a spammer’s list. The most important thing to remember is that your email address represents money to unscrupulous email spammers. Armed with this information, you will be able to go quite a long while before having to change your email address due to a clogged inbox.

Concerned people who want to avoid email spam have long wanted to make spams illegal. Although it has been successful in some ways, spammers remain unstoppable and they still continue posting spams. Spam has been existing since 1970s when the internet was born but it only took off in the 1990s when spam was used to advertise something over the internet. In the early 1980s, the word spam was used in chat rooms to get rid of unwanted newcomers. People in the chat room who wanted to get rid of unwanted persons joining their chat or conversation would type spam spam spam etc. until the unwanted person leaves the chat room.

Spam is actually the works of a few numbers of people who want to disrupt the activities on the internet by flooding other peoples inbox with unwanted messages. Spammers are actually paid to make spam emails to advertise companies, products or web sites by sending spam emails. They are equipped with tools that can bypass spam blockers and spam detectors. They have millions of addresses in their mailing list and so they can send spam mails to so many people worldwide. Spammers are creating havoc on many people especially to those who wish to avoid email spam anymore. Nevertheless, to avoid email spam, there are various anti spams techniques that end users and administrators of email systems use.

These techniques can be found in anti spam products, services, or software. These anti spam assistants avoid email spam totally to ease up the inconveniences and difficulties being experienced by internet users. Unfortunately, spammers have devised a new way of using anti-spam sites in sending emails. They use the names of these web sites to invade your inbox pretending to be legitimate email messages. This type of spam targets individuals by invading their email inbox is called email spam. With the influx of softwares to avoid email spam in the market, individuals can now beat spammers and protect their mailbox.

Another type of spam is the Usenet spam. It is not quite popular because it only targets Usenet users. This is usually a single message that is sent to about twenty users of Usenet newsgroups. Getting spams in you inbox can really be annoying aside from it can be an utter waste of time. Not to mention that spam messages can also infect your computers with viruses. But do not fret, there are anti spam softwares to help you avoid email spam. They do not only block spams but also protect your computer from viruses.

Most of these softwares designed to avoid email spam. They have filters that quarantine spam emails. Quarantined emails are stored for a certain period so it allows you to check and recover any legitimate email that was dumped. Furthermore, anti spam softwares allow you to create a whitelist. This is a list of people whose email messages are allowed to enter your inbox to further avoid email spam. You can regularly modify this list. Ideal anti spam software is the one that allows you to customize it according to your needs and that ensures that you avoid email spam. However, you cannot be complacent for spammers are always one step ahead.

So, get yourself a good spam blocker that avoid email spam and continually updates its features to cope with the demands in blocking spam messages.

You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do
so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only
with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as
of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!